Peter is a graduate of Marquette University and has an MBA from Fairleigh Dickinson University. He has extensive experience in the wine industry and ran the New York market for Moet-Hennessy and the Robert Mondavi Winery. He was director of marketing for The CIT Group and served on the board of directors for the Association of Equipment Manufacturers and CONEXPO; he also served as director of marketing for McGraw-Hill Information Services. Peter then joined Nordstrom and launched their corporate services division. He has appeared on MSNBC twice and was a contributor to Men's Wardrobe, published by Chic Simple in 1998. He writes regularly for TSNN, the leading trade show information resource in the US, and frequently provides information for northeast Public Radio station WAMC and TV News 12 Hudson Valley. He has been a frequent guest on Cablevision's Neighborhood Journal program, on Channel 78

In 1996 he founded Business Demographics Inc., a marketing consulting firm. As creative director, Peter helps organizations grow by improving their visibility through website design, traditional print media, and other marketing solutions.

In 2003 he and his wife, Sondra, introduced a new web-based directory for the Warwick Valley, called WarwickInfo.net, designed to enhance the flow of information about businesses, activities, and events taking place in the lower Hudson Valley communities of Vernon Township, Warwick Township, and Sugar Loaf. He is an active volunteer for many community organizations and events, including The Children's Book Festival, Warwick in Bloom, The Warwick Farmers' Market, The Summer Arts Festival, the Artists' Open Studio Tour, and others. His latest projects include planning and development of the Warwick Valley Center for the Arts project with Richard Kimball, and branding enhancements for the Village of Greenwood Lake, NY.